Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success. By Ben Vigneron Published on July 14, 2026 Marketing mix modeling is becoming more accessible, but getting started remains a challenge. After several conversations about MMM adoption, I noticed the same question … Continue reading Open source made MMM cheaper, not easier
March 31, 2026 Google just made it easier to escape your old Gmail username BY Taylor Hatmaker It’s been an outrageously long wait, but Google will finally allow Gmail users to change their email addresses. Late last year, a support page in Hindi hinted that changes to Google’s account name policy were on the way. But … Continue reading Google just made it easier to escape your old Gmail username
August 23, 2025 It’s easier to be yourself at work when you’re popular BY Sarah Bregel Being yourself is not always an easy task—especially at work. But new research finds the ability to do so comes easier to some than to others, for a surprising reason. The ability to be authentic on the job also has … Continue reading It’s easier to be yourself at work when you’re popular
The IAB’s unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case. Constantine von Hoffman on October 28, 2024 Last week, in an unprecedented move, the IAB filed a lawsuit to prevent the FTC from enforcing its new “Click to Cancel” … Continue reading Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?
September 17, 2024 5 LinkedIn tools to make power networking easier Use these potent LinkedIn add-ons to save time, increase visibility, and grow your network. BY Doug Aamoth Love it or hate it, LinkedIn has become an essential platform for networking, job hunting, and building your personal brand. And while managing and optimizing your LinkedIn presence … Continue reading 5 LinkedIn tools to make power networking easier
TikTok will make it easier to identify movies and TV shows that users are clipping Hub pages will tell you the synopsis and help you find out where something is streaming. kris holt Updated Fri, Aug 9, 2024 TikTok One of the more annoying aspects of TikTok (and Instagram and X) culture … Continue reading TikTok will make it easier to identify movies and TV shows that users are clipping
Ending a policy requiring judges to defer to regulators’ interpretations makes more lawsuits a certainty and deciding those cases more difficult. Constantine von Hoffman on July 17, 2024 U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal … Continue reading SCOTUS ruling makes it easier to challenge federal ad regulations
June 25, 2024 Notion releases new tools to make website building easier The company’s new Notion Sites tool can be used for quickly building personal, professional, and corporate web pages. BY Steven Melendez Users of Notion, the digital tool commonly used for note-taking, brainstorming, and corporate knowledge-sharing, will now find it easier to build public websites … Continue reading Notion releases new tools to make website building easier
By Michael Grothaus January 27, 2024 When tech companies design their products, they usually think of younger generations first. After all, these are the people most likely to become long-term, recurring customers—and spread their love of the product far and wide on social media. But the cohort on the other end of the age … Continue reading 4 ways Apple could make life easier for elderly customers—that would benefit us all
By Jandra Sutton January 23, 2024 Quitting a job you love is rarely easy, even if you have another job waiting for you on the other side. On one hand, you might be leaving to accept a new role with a better salary or a new job title, which can make saying goodbye somewhat … Continue reading Here’s what it’s like to quit a job you love—and how to make it easier
