New tools leverage location, provide insight into online-to-offline consumer behavior. Greg Sterling on November 5, 2015 Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables … Continue reading Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads
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Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit
Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with its new Product Ads unit. Greg Finn on February 17, 2015 Retailers rejoice! Today, Facebook has announced a new ad type: Product Ads. The new units will help marketers advertise specific products to specific people by using a … Continue reading Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit