Tag Archives: Dynamically

Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads

New tools leverage location, provide insight into online-to-offline consumer behavior. Greg Sterling on November 5, 2015 Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables … Continue reading Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads

Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit

Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with its new Product Ads unit. Greg Finn on February 17, 2015 Retailers rejoice! Today, Facebook has announced a new ad type: Product Ads. The new units will help marketers advertise specific products to specific people by using a … Continue reading Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit