Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug:  The email address is the foundational piece of self-reported data.  That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information →