Tag Archives: Diversity

As the economy gets shakier, CEOs are increasingly prioritizing diversity in their talent pools

  By Laya Neelakandan April 26, 2023 With signs of a possible recession increasingly looming, it’s unclear how companies will adapt to the economic storm that may be headed their way. But for some CEOs, prioritizing diversity in their talent pool remains center stage for their success.   “No company would hire an executive who … Continue reading As the economy gets shakier, CEOs are increasingly prioritizing diversity in their talent pools

How marketing leaders can make diversity work within their teams

Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions. Ruben Ugarte on March 16, 2023 Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need to be made real. In marketing, diversity is not just a good thing … Continue reading How marketing leaders can make diversity work within their teams

This is the real cost of cutting diversity programs

  By Misty Gaither February 28, 2023   With news of layoffs,  prolonged inflation, and the possibility of a recession, many business leaders are reexamining their strategies and prioritizing the most critical business initiatives. For many companies that means that  DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives are threatened, signaling that these  efforts are still … Continue reading This is the real cost of cutting diversity programs

Marketing industry diversity improving, but still lags for senior positions

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Constantine von Hoffman on December 7, 2022 While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA.  … Continue reading Marketing industry diversity improving, but still lags for senior positions

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry by Richard Whitman , Columnist, October 14, 2022 The Ad Council is teaming with a group of Historically Black Colleges and Universities and other partners to launch a new career accelerator program designed to foster greater diversity within the next generation of … Continue reading Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

This is what companies get wrong when hiring a Chief Diversity Officer

By Porter Braswell     June 28, 2022 In the beginning of 2020, when the pandemic first hit and businesses started to realize its economic implications, guess which jobs were some of the first on the chopping block? If you guessed jobs in Diversity, Equity and Inclusion (DEI), you’re absolutely right. In the frenzy of … Continue reading This is what companies get wrong when hiring a Chief Diversity Officer

Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. Chris Wood on April 4, 2022 Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit … Continue reading Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Virgil Abloh’s last project with Burton is a manifesto for diversity in snowboarding

By Jeff Beer   March 15, 2022   The late Virgil Abloh was many things: artist, architect, engineer, designer, fashion designer, creative director, entrepreneur. He was also a snowboarder. Now, four months after his death, Burton Snowboards is launching a limited collection and an online auction it created with the designer over the past year. … Continue reading Virgil Abloh’s last project with Burton is a manifesto for diversity in snowboarding

Diversity is critical, but orgs can’t reap the full benefits without this

By Art Markman   February 20, 2022   It’s an obvious claim, but it’s worth stating: Organizations benefit from all kinds of diversity. A workforce that has people of different backgrounds with different experiences and types of training can better encourage conversations that bring to light hidden assumptions, leading to novel solutions to difficult problems. … Continue reading Diversity is critical, but orgs can’t reap the full benefits without this