Laura Bailey-Wickins May 30, 2021 What is Google Search Console? Search Console is a free Google tool that measures and tracks your website’s search traffic, ranking, and site performance over time. Search Console is free and available to anyone with a Google administrator account. Sign up for a free Google Account here. While Search Console … Continue reading Do I Need Search Console? Yes: Better Organic Traffic and Issue Detection
Mitul Makadia February 3, 2021 Online transactions have shot up exponentially and so have cases of online fraud. The Consumer Sentinel Network maintained by FTC received 3.2 million reports of identity theft and online fraud in 2019. With fraudsters becoming more adept at finding and exploiting loopholes in systems, fraud management has turned painful for … Continue reading How Machine Learning Is Enhancing Fraud Detection
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts. Ratko Vidakovic on May 22, 2017 Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people … Continue reading Ad fraud detection: A guide for marketers
