Tag Archives: defeat

5 Marketing Videos That Defeat Buyer Apathy (and Why They’re So Effective)

Katie Martell — June 15, 2019 Follow @KatieMartell — June 15, 2019 Apathy is a lack of interest, enthusiasm, or concern. It is synonymous with indifference. For B2B sales, apathy is a deal-killer. For B2B marketing, apathy is a non-starter. Apathy may just be one of the greatest threats facing any B2B organization. Consumers have … Continue reading 5 Marketing Videos That Defeat Buyer Apathy (and Why They’re So Effective)

Twitter Launches Curator – Curation Platform To Defeat Storify?

Bob HutchinsApril 8, 2015 Twitter’s knocking off the competition, one by one. Last week saw the release of Periscope. At the same time, Meerkat announced $ 14 million in investment funding. But, as the following chart shows, Periscope quickly rose to the top: Third day. pic.twitter.com/xnBd27zTvC — Dan Frommer (@fromedome) March 29, 2015 This week, … Continue reading Twitter Launches Curator – Curation Platform To Defeat Storify?