Tag Archives: Cyber

Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins

AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending. Constantine von Hoffman on November 26, 2025   Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $ 79.7 billion online from Nov. 1 to Nov. 23—a 7.5% jump over … Continue reading Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins

Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology?

Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2024 Cyber thieves have learned to engineer attacks using AI deepfake injections to fool humans, gain access by tricking the helpdesk, and launch costly ransomware attacks that net them millions. Many have begun to use generative … Continue reading Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology?

Cyber Week’s sales success depends on a year-round consumer connection

Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection

Strong Cyber Week sales show consumers are willing to spend

U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts. Chris Wood on November 28, 2023  Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent … Continue reading Strong Cyber Week sales show consumers are willing to spend

Cyber Monday Expected To Generate $12B In Shopping Revenue

Cyber Monday Expected To Generate $12B In Shopping Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, November 26, 2023 Cyber Monday is expected to remain the year’s biggest online shopping day. Adobe Analytics predicts it will generate $12 billion, up 6.1% year-over-year (YoY), with  experiences taking priority when it comes to gifts — not just for … Continue reading Cyber Monday Expected To Generate $12B In Shopping Revenue

Adobe: Weather Could Result In More Spending Than Cyber Monday

Adobe: Weather Could Result In More Spending Than Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, March 9, 2023 Weather influences a lot — from the way people dress and what they purchase to where and when they travel. It also boosts online spending. For marketers, capitalizing on weather can yield returns comparable to big … Continue reading Adobe: Weather Could Result In More Spending Than Cyber Monday