Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. Frederick Vallaeys on November 25, 2016 I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I … Continue reading Ad customizers just got a whole lot more powerful
Jonathan LeveyOctober 24, 2015 Google AdWords location ad customizers represent a pay-per-click (PPC) way to target a specific audience in a specific location. With location ad customizers, you can change details in your PPC ads dynamically, whether it’s color details, price, size, dimensions, countdowns, sales events, or seasonal sales. If, for instance, you’re managing a … Continue reading How to Use AdWords Location Ad Customizers
Nic D’AmatoOctober 5, 2015 Geo customizers are the latest AdWords feature to come out of beta. Ad Customizers are already one of the coolest ways to personalize your ad copy, and this new feature opens the door to more options, particularly for local advertisers. With geo ad customizers, advertisers who have inventory or special offers … Continue reading AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How
By Mark Runyon September 30th, 2015 What Are PPC Ad Customizers Anyway? PPC ad customizers are a feature of Google Adwords that allow you to change details in your PPC ads and do so dynamically – meaning you can effectuate instant changes as and when you need them. You can change: The size and dimensions of … Continue reading How to Use AdWords Ad Customizers [PPC]
