by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant →