DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue by Karlene Lukovitz @KLmarketdaily, February 17, 2023 DoubleVerify — the advertising measurement company that identified last year that one in four CTV environments and apps continue to play ads when TVs are turned off — is now offering what it describes as the first scalable … Continue reading DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue
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CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles
CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles by Karlene Lukovitz @KLmarketdaily, December 16, 2022 Connected TV (CTV) continues to be near the top in terms of ad category spending growth, with eMarketer projecting 27.2% growth, to $26.9 billion, in 2023. That’s on top of estimated growth of 23% this year, to $21 … Continue reading CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles
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