Tag Archives: Could

Small Businesses Could Win Giving Tuesday This Year, According to a New Survey

Stefan Palios November 12, 2020 When Black Friday became entrenched in retail tradition, a few innovative nonprofits developed the idea of Giving Tuesday. Instead of door crasher deals or online shopping, charities asked people to make donations on the Tuesday after American Thanksgiving. This tradition continues today, but like all things it will be a … Continue reading Small Businesses Could Win Giving Tuesday This Year, According to a New Survey

Core Web Vitals: The Page Experience Update Is Coming, and It Could Be a Big One

Gordon Donnelly October 23, 2020 It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the … Continue reading Core Web Vitals: The Page Experience Update Is Coming, and It Could Be a Big One

Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

Liz Armbruester October 8, 2020 Retailers of all sizes are gearing up for a holiday season that is likely to take place predominantly online. As more consumers turn to ecommerce to purchase gifts this year in lieu of crowded stores and long lines, many retailers will likely be diving into online selling for the first … Continue reading Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season

One thing that the pandemic could be changing? Meeting lengths

By Diana Shi August 28, 2020 As more people work from home, one feature of the typical workday appears to be changing shape: the humble meeting. This essential workday function, once carried out in conference rooms, cafés, or in the office kitchen, is becoming more frequent—and with more meetings comes a longer day overall. In … Continue reading One thing that the pandemic could be changing? Meeting lengths

6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)

Paul Morris August 27, 2020 The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy to make can end up being very costly and effect the long term performance of your account. In this article I want to cover some common mistakes and offer some … Continue reading 6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)

How Google Core Algorithm Updates Could Affect Organic Visibility

Eddie Nehani July 29, 2020 Analysis of organic visibility patterns during Google core algorithm update To better understand how Google categorizes different websites, we went through the exercise of analyzing the organic visibility index for two luxury clothing brands Chanel and Dior, using SISTRIX visibility index tool. SISTRIX visibility index is based on the combination … Continue reading How Google Core Algorithm Updates Could Affect Organic Visibility

eCommerce Merchants Could Save Hundreds of Billions Each Year by Eliminating False Positives

David DeCorte June 30, 2020 Criminal fraud is nothing new in the eCommerce space. The problem has been growing year-by-year for two decades, leading to a gradual increase in merchant costs. Data published by Aite Group suggests direct fraud losses will cost online merchants $ 6.7 billion in 2021. That doesn’t even account for the … Continue reading eCommerce Merchants Could Save Hundreds of Billions Each Year by Eliminating False Positives

Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

Kremlin’s Influence On Yandex During Lockdown Could Threaten Its Existence by Laurie Sullivan  @lauriesullivan, May 11, 2020 If there’s any doubt of the Kremlin’s dominance over companies that are doing business in Russia, take another look at Yandex. The Russian search company, most often compared to Google, is looking to reinvent some services to survive, … Continue reading Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

How Reopening Too Early Could Be Worse for Small Businesses

Melanie Green — May 4, 2020 While nearly 80% of the country supports ongoing shutdown measures related to the COVID-19 pandemic, there is a growing minority of U.S. citizens and small business owners that want to open up shop. No one will say that this process has been well-managed or easy. Every business is facing … Continue reading How Reopening Too Early Could Be Worse for Small Businesses