Tag Archives: Could

Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

Kremlin’s Influence On Yandex During Lockdown Could Threaten Its Existence by Laurie Sullivan  @lauriesullivan, May 11, 2020 If there’s any doubt of the Kremlin’s dominance over companies that are doing business in Russia, take another look at Yandex. The Russian search company, most often compared to Google, is looking to reinvent some services to survive, … Continue reading Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

How Reopening Too Early Could Be Worse for Small Businesses

Melanie Green — May 4, 2020 While nearly 80% of the country supports ongoing shutdown measures related to the COVID-19 pandemic, there is a growing minority of U.S. citizens and small business owners that want to open up shop. No one will say that this process has been well-managed or easy. Every business is facing … Continue reading How Reopening Too Early Could Be Worse for Small Businesses

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy by Laurie Sullivan  @lauriesullivan, April 8, 2020 In its first awareness campaign, Cloudera, an enterprise data cloud company, ran an OOH campaign in the Americas from September 2019 through January 2020, focusing on a new product called Cloudera Data Platform. The strategy tapped search, paid … Continue reading Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

The Coronavirus “Ripple Effect” Could Mean Trouble for eCommerce

David DeCorte — April 2, 2020 Some industries are obviously feeling the pain from the coronavirus outbreak more acutely than others. The travel and entertainment space, for instance, has been devastated, as have bars and restaurants. On the other hand, though, some sectors of the economy felt a boost from the current crisis. 21% of … Continue reading The Coronavirus “Ripple Effect” Could Mean Trouble for eCommerce

How a David vs. Goliath Mindset Could Help Your Small Business Take on Amazon

Alon Tvina — March 16, 2020 By adopting a David vs. Goliath mindset, SMBs can find opportunities for growth even in a market riddled with hostile competition In 2017, The Onion published a letter ostensibly penned by Jeff Bezos, titled “My Advice To Anyone Starting A Business Is To Remember That Someday I Will Crush … Continue reading How a David vs. Goliath Mindset Could Help Your Small Business Take on Amazon

The New Roaring Twenties Could be the Time your Career Transforms

Beata Staszkow — January 30, 2020 Right now, the new roaring twenties has just begun, and it doesn’t feel like a 100 years since the dawn of the ‘Golden Twenties’. That decade was known for exciting breakthroughs in social change and saw dramatic geopolitical events. It was a time for dancing, a time for rebuilding, … Continue reading The New Roaring Twenties Could be the Time your Career Transforms

The volatility of online political ads could be TV’s salvation in 2020

Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term. Lewis Gersh on January 16, 2020  All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day … Continue reading The volatility of online political ads could be TV’s salvation in 2020

7 Business Pain-Points that a Brand-First Approach Could Solve

Orsolya Herbein — October 1, 2019 Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand … Continue reading 7 Business Pain-Points that a Brand-First Approach Could Solve

The Visa Issuer Monitoring Program Could Transform the Merchant-Issuer Relationship

David DeCorte — September 30, 2019 If you’ve ever taken a peek at the Visa Core Rules, you’ll know that the card scheme’s regulations can be pretty in-depth and complicated. These rules govern interactions between cardholders, banks, and merchants. Everything from transaction timetables and processing requirements to guidelines for managing fraud are in the book. … Continue reading The Visa Issuer Monitoring Program Could Transform the Merchant-Issuer Relationship

How Influencer Marketing Fraud Could Cost Your Business [Infographic]

Stacey Rudolph — September 29, 2019 Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their … Continue reading How Influencer Marketing Fraud Could Cost Your Business [Infographic]