Tag Archives: Could

One thing that the pandemic could be changing? Meeting lengths

By Diana Shi August 28, 2020 As more people work from home, one feature of the typical workday appears to be changing shape: the humble meeting. This essential workday function, once carried out in conference rooms, cafés, or in the office kitchen, is becoming more frequent—and with more meetings comes a longer day overall. In … Continue reading One thing that the pandemic could be changing? Meeting lengths

6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)

Paul Morris August 27, 2020 The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy to make can end up being very costly and effect the long term performance of your account. In this article I want to cover some common mistakes and offer some … Continue reading 6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)

How Google Core Algorithm Updates Could Affect Organic Visibility

Eddie Nehani July 29, 2020 Analysis of organic visibility patterns during Google core algorithm update To better understand how Google categorizes different websites, we went through the exercise of analyzing the organic visibility index for two luxury clothing brands Chanel and Dior, using SISTRIX visibility index tool. SISTRIX visibility index is based on the combination … Continue reading How Google Core Algorithm Updates Could Affect Organic Visibility

eCommerce Merchants Could Save Hundreds of Billions Each Year by Eliminating False Positives

David DeCorte June 30, 2020 Criminal fraud is nothing new in the eCommerce space. The problem has been growing year-by-year for two decades, leading to a gradual increase in merchant costs. Data published by Aite Group suggests direct fraud losses will cost online merchants $ 6.7 billion in 2021. That doesn’t even account for the … Continue reading eCommerce Merchants Could Save Hundreds of Billions Each Year by Eliminating False Positives

Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

Kremlin’s Influence On Yandex During Lockdown Could Threaten Its Existence by Laurie Sullivan  @lauriesullivan, May 11, 2020 If there’s any doubt of the Kremlin’s dominance over companies that are doing business in Russia, take another look at Yandex. The Russian search company, most often compared to Google, is looking to reinvent some services to survive, … Continue reading Kremlin’s Changing Influence On Yandex During Lockdown Could Threaten Its Existence

How Reopening Too Early Could Be Worse for Small Businesses

Melanie Green — May 4, 2020 While nearly 80% of the country supports ongoing shutdown measures related to the COVID-19 pandemic, there is a growing minority of U.S. citizens and small business owners that want to open up shop. No one will say that this process has been well-managed or easy. Every business is facing … Continue reading How Reopening Too Early Could Be Worse for Small Businesses

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy by Laurie Sullivan  @lauriesullivan, April 8, 2020 In its first awareness campaign, Cloudera, an enterprise data cloud company, ran an OOH campaign in the Americas from September 2019 through January 2020, focusing on a new product called Cloudera Data Platform. The strategy tapped search, paid … Continue reading Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

The Coronavirus “Ripple Effect” Could Mean Trouble for eCommerce

David DeCorte — April 2, 2020 Some industries are obviously feeling the pain from the coronavirus outbreak more acutely than others. The travel and entertainment space, for instance, has been devastated, as have bars and restaurants. On the other hand, though, some sectors of the economy felt a boost from the current crisis. 21% of … Continue reading The Coronavirus “Ripple Effect” Could Mean Trouble for eCommerce

How a David vs. Goliath Mindset Could Help Your Small Business Take on Amazon

Alon Tvina — March 16, 2020 By adopting a David vs. Goliath mindset, SMBs can find opportunities for growth even in a market riddled with hostile competition In 2017, The Onion published a letter ostensibly penned by Jeff Bezos, titled “My Advice To Anyone Starting A Business Is To Remember That Someday I Will Crush … Continue reading How a David vs. Goliath Mindset Could Help Your Small Business Take on Amazon

The New Roaring Twenties Could be the Time your Career Transforms

Beata Staszkow — January 30, 2020 Right now, the new roaring twenties has just begun, and it doesn’t feel like a 100 years since the dawn of the ‘Golden Twenties’. That decade was known for exciting breakthroughs in social change and saw dramatic geopolitical events. It was a time for dancing, a time for rebuilding, … Continue reading The New Roaring Twenties Could be the Time your Career Transforms