Tag Archives: Could

Gemini Filters Could Put A Wrinkle In Advertising, Earned Media

Gemini Filters Could Put A Wrinkle In Advertising, Earned Media by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2024 If Google adds content filters to Gemini that allow users to control what they see in query results, it could make it more difficult for advertisers, brands and publishers to reach target audiences through AI. One … Continue reading Gemini Filters Could Put A Wrinkle In Advertising, Earned Media

White Noise Apps Could Be Stealing From Advertisers

White Noise Apps Could Be Stealing From Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 5, 2024 DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressions on dozens of popular white-noise apps that help people sleep, but those apps at night are stealing hundreds of thousands of dollars per month in advertising. … Continue reading White Noise Apps Could Be Stealing From Advertisers

Employees could see higher quality healthcare benefits as employers get more selective

October 14, 2024 Employees could see higher quality healthcare benefits as employers get more selective Big employers expect a jump in healthcare costs next year. BY Associated Press A healthcare spending surge looms in the new year, and Business Group on Health is helping employers understand it. The nonprofit found in a recent survey that large … Continue reading Employees could see higher quality healthcare benefits as employers get more selective

4 things executives could learn from top freelancers

October 05, 2024 4 things executives could learn from top freelancers You don’t become a successful freelancer without developing expertise in navigating uncertainty, and that’s a valuable skill for any top executive. BY Francine Maroukian I am not a business coach. But as life in corporate America shifts, I’ve become a version of one to many … Continue reading 4 things executives could learn from top freelancers

A Microsoft Patent That Could Drive Search And Copilot

A Microsoft Patent That Could Drive Search And Copilot by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2024 Inventors at Microsoft in a U.S. patent describe a “foldable display device,” but it looks very much like a mobile phone. The patent assigned to Microsoft Technology Licensing LLC in Redmond was initially filed in February 2021 … Continue reading A Microsoft Patent That Could Drive Search And Copilot