Could prediction markets replace political polls? ‘Maybe yes, maybe no’ Rachael Davies Suswati Basu As prediction markets offer contracts in more and more areas, are they starting to encroach on the role that opinion polls currently serve in politics? Pre-election polls are often referenced in the build-up to major elections, offering a … Continue reading Could prediction markets replace political polls? ‘Maybe yes, maybe no’
Could Reddit Interactive Ads Reduce Zero-Click Search Stress? by Laurie Sullivan , Staff Writer, November 11, 2025 Reddit introduced “Interactive Ads” this week — a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static images or videos. They are intended to … Continue reading Could Reddit’s Interactive Ad Options Reduce Zero-Click Searches?
Your last migration crashed and burned. What if you could eliminate the technical bottlenecks that derailed it? Gene De Libero on November 10, 2025 Six months into your DXP migration, the project was scrapped — budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you’re stuck paying for a platform … Continue reading How AI could make your next DXP migration actually work
November 08, 2025 OpenAI wants your brand mascot on Sora. What could possibly go wrong? When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI … Continue reading OpenAI wants your brand mascot on Sora. What could possibly go wrong?
Marketers love AI, but the sector’s growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust. Constantine von Hoffman on November 5, 2025 “How do we know when irrational exuberance has unduly escalated asset values?” — Alan Greenspan, Federal Reserve Chair, December 5, … Continue reading If the AI bubble bursts, marketing could take the first hit
November 06, 2025 This hidden pattern could be sabotaging high performers
August 30, 2025 ‘Time to dream up some new’: will.i.am believes AI could be the next hip-hop While another person might worry about AI cannibalizing their industry, will.i.am sees enormous potential in AI to change everything: from how we create music to the way we work. will.i.am is a founding member of the Black Eyed Peas. He’s … Continue reading ‘Time to dream up some new’: will.i.am believes AI could be the next hip-hop
Musk’s Near $100B OpenAI Bid Could Complicate Advertising by Laurie Sullivan , Staff Writer, August 22, 2025 Billions are being discussed in the world of artificial intelligence as if they represent a penny of a dollar bill — and advertisers could be caught in the middle of the ongoing feud between OpenAI co-founders Elon Musk … Continue reading Musk’s Near $100B OpenAI Bid Could Complicate Advertising
As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials. Constantine von Hoffman on August 12, 2025 “AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a … Continue reading Why the AI era could be the revenge of the English major
May 14, 2025 Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture BY Grace Snelling Ikea just debuted its first-ever rewards program for customers in the U.S., and it could mean a major discount on your next plate of Swedish meatballs—or even a price cut on a new vintage-inspired … Continue reading Ikea’s first-ever rewards program could help you earn a discount on your next piece of furniture
