Tag Archives: Could

The volatility of online political ads could be TV’s salvation in 2020

Politics

Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term. Lewis Gersh on January 16, 2020  All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day … Continue reading The volatility of online political ads could be TV’s salvation in 2020 →

7 Business Pain-Points that a Brand-First Approach Could Solve

Branding Lessons

Orsolya Herbein — October 1, 2019 Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand … Continue reading 7 Business Pain-Points that a Brand-First Approach Could Solve →

The Visa Issuer Monitoring Program Could Transform the Merchant-Issuer Relationship

Banking

David DeCorte — September 30, 2019 If you’ve ever taken a peek at the Visa Core Rules, you’ll know that the card scheme’s regulations can be pretty in-depth and complicated. These rules govern interactions between cardholders, banks, and merchants. Everything from transaction timetables and processing requirements to guidelines for managing fraud are in the book. … Continue reading The Visa Issuer Monitoring Program Could Transform the Merchant-Issuer Relationship →

How Influencer Marketing Fraud Could Cost Your Business [Infographic]

Influencer Marketing

Stacey Rudolph — September 29, 2019 Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their … Continue reading How Influencer Marketing Fraud Could Cost Your Business [Infographic] →

The pitfalls of surveys and other data traps that could be hurting your marketing

Surveys

Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing →

Could Facebook’s reputation problem affect your Facebook marketing campaign?

Facebook Marketing

In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign? →

How next-generation algorithms could impact your marketing strategy

Marketing Strategy

Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not. Timothy Carter on August 2, 2019  Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization … Continue reading How next-generation algorithms could impact your marketing strategy →

How a Tax Preparation Business Could Save You From the Next Recession [Infographic]

Tax Management

Brian Wallace — July 23, 2019 Follow @nowsourcing — July 23, 2019 In less than two years, the United States could face another recession. How do you plan to stay up when the economy is down? Only 27,000 jobs were created in May 2019, and the unemployment rates are expected to increase over the next … Continue reading How a Tax Preparation Business Could Save You From the Next Recession [Infographic] →

How a Workation Could Be Good For Your Team

Team Management

Abuhuraira Ramay — June 25, 2019 Follow @AbuhurairaRamay — June 25, 2019 PhotoMIX-Company / Pixabay As the term might imply, a “workation” is a combination of work and vacation. Small business owners and self-described “digital nomads” have done this for years, working whatever hours they set while enjoying the sights and smells of the exotic … Continue reading How a Workation Could Be Good For Your Team →

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