by Scott Lambert December 9, 2015 Follow @xcellimarkDecember 9, 2015 Digital marketing campaigns produce dozens of metrics to evaluate, compare and improve. One of the most important of these is conversion. Broadly speaking, a conversion is a defined action that a prospective customer takes at some point during the buyer’s journey. In some cases, “conversion” … Continue reading 8 Ways to Lower Your Cost-Per-Conversion Now →