This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle. Constantine von Hoffman on November 21, 2025 This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about … Continue reading Marketers navigating low consumer confidence amid high holiday sales
SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions. Greg Kihlstrom on September 18, 2025 SMBs are spending more time and money on marketing. At first glance, that seems like good news. But the reality is more complicated. … Continue reading B2B marketers have a chance to close the small business confidence gap
Most GTM teams chase activity. The best drive causality. ACT — awareness, confidence, trust — fuels revenue, velocity and AI-era visibility. Mark Stouse on August 7, 2025 Every go-to-market leader is chasing higher close rates, larger deals and faster velocity. What if those outcomes aren’t simply the result of better product-market fit or sharper … Continue reading How and why awareness, confidence and trust drive GTM outcomes
June 20, 2025 3 ways brands can win back consumer confidence BY Sairah Ashman “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, … Continue reading 3 ways brands can win back consumer confidence
August 27, 2024 Consumer confidence soars to a 6-month high in August Consumers were less upbeat, however, about the labor market. BY Reuters U.S. consumer confidence rose to a six-month high in August amid optimism over the economic outlook, but Americans are becoming more anxious about the labor market after the unemployment rate jumped to near … Continue reading Consumer confidence soars to a 6-month high in August
June 11, 2024 3 ways leaders can strike the right balance between confidence and caution Extremes in confidence and caution can affect decision-making, team performance, and overall leadership effectiveness, this executive coach says. BY Luis Velasquez Leadership requires a delicate balance between confidence and caution. Both are needed, and leaders must be able to move between … Continue reading 3 ways leaders can strike the right balance between confidence and caution
April 30, 2024 Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures U.S. consumer confidence deteriorated for the third straight month. BY Associated Press U.S. consumer confidence deteriorated for the third straight month as Americans continue to fret about their short-term financial futures with prices and interest … Continue reading Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets. Kim Davis on October 12, 2022 Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or … Continue reading B2B marketing confidence survives budget pressures
By Shalene Gupta June 29, 2022 Job hunting can be painful. In addition to the hours spent writing cover letters and preparing for interviews, the process usually comes with a hefty side serving of rejection. In a recent survey of 1,000 job applicants, recruiting platform Joblist delved into the psychology around job … Continue reading This is how many rejections it takes before job seekers lose confidence
By Herbert Lui June 05, 2022 One of the most difficult emotions to come to terms with is doubt. We dislike it so much that we’d choose to lie to ourselves and pretend. That’s the allure of faking it till you make it; in a sense, you’re making a promise against your … Continue reading 3 ways to harness your self doubt to improve your confidence and creativity
