Tag Archives: composable

Making sense of composable CDPs: What martech buyers need to know

Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Craig Howard on October 27, 2023 Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through … Continue reading Making sense of composable CDPs: What martech buyers need to know →

How to make AI-driven segments work in composable CDPs

Content Strategy

Here are key considerations when starting or expanding AI usage in your composable CDP. Craig Schinn on August 21, 2023 AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater … Continue reading How to make AI-driven segments work in composable CDPs →

Composable CDPs: How do they differ from packaged solutions?

Content Strategy

Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision. Craig Schinn on June 20, 2023 “Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations … Continue reading Composable CDPs: How do they differ from packaged solutions? →

SAP moves to a composable commerce offering

Corporate Transformation

Composability is the latest stage on SAP’s commerce journey along with a range of new composable storefronts. Kim Davis on March 27, 2023 Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications … Continue reading SAP moves to a composable commerce offering →

From Composable Experiences to Composable Enterprises

Business Development

From Composable Experiences to Composable Enterprises Deepak Anupalli / 03 Mar 2023 In a world where tech and accessibility are all-pervasive, enterprises recognize “customer experience” as the real brand differentiator. In particular, the digital face of the brand. Whether it be an employee onboarding app, new account creation for banking, a consumer online banking … Continue reading From Composable Experiences to Composable Enterprises →