Tag Archives: Cole

A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty

As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand. Amy Gesenhues on May 22, 2015  After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business … Continue reading A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty