Tag Archives: Coaxing

Coaxing New Sales Reps Into Your Organization: Why It’s Better to Start Slow

Danny Wong — November 28, 2016 Follow @dannywong1190— November 28, 2016 Every company has their own process when it comes to getting employees trained and acclimated to the job, and many swear by the ‘sink or swim’ method. Ostensibly, this method does hold a lot of promise: it allows employers to see who’s doing well … Continue reading Coaxing New Sales Reps Into Your Organization: Why It’s Better to Start Slow

Coaxing smarter paid search bidding decisions out of sparse conversion data

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Mark Ballard on November 14, 2016   Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense … Continue reading Coaxing smarter paid search bidding decisions out of sparse conversion data