CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day Kim Davis on April 23, 2021 April 22 was Earth Day, as a good a time as any to ask what brands are doing to communicate to their audience about climate change. The creative analytics platform CreativeX examined … Continue reading Ads aren’t addressing climate change
Tag Archives: climate
How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate
Renata Ekine — April 10, 2020 During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow, right? Kind of! In this article, we will explain why you … Continue reading How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate
How to Create a Business Climate of Problem Solving
by Michael Raia March 7, 2016 Follow @integrifyMarch 7, 2016 Rensselaer Polytechnic Institute University recently published a paper called “Creating a Problem-Solving Culture,” using research from studies of real-world business leaders. The primary conclusion of this paper is that today’s business world is much too complex and dynamic to limit the number of people in … Continue reading How to Create a Business Climate of Problem Solving
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