Most people are not going to open every email you send. But they still interact with each one, whether by scrolling past your subject line in their inbox or stopping to delete your email. They notice. I know I do. I receive gobs of marketing emails, and I open very few. But I continue to … Continue reading Beyond Open Rates: Reaching People Who Don’t Click
With 60% of emails being opened on mobile devices, we all want as many people as possible to tap links and visit our websites. So, what can you do to encourage people to get tapping? Email design is key and should be all about clear communication. Your message should be both precise and concise in … Continue reading Tapping Potential – Email Click Through Rates
