Tag Archives: Classic

Reimagining classic ad campaigns for a multi-screen world

Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands. Les Seifer on May 23, 2019 Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser … Continue reading Reimagining classic ad campaigns for a multi-screen world →

7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

B2B Engagement

Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns →

GDD vs. a Classic Website Project: Which Approach Is Right for Me?

Web Resources

by Aaron RiddleOctober 22, 2016 In the world of website redesigns, a new website can be a daunting task. With a high price tag and a large chunk of your marketing budget, it can certainly be a make-or-break scenario for most organizations. With this task on the radar for some or most marketing teams, many … Continue reading GDD vs. a Classic Website Project: Which Approach Is Right for Me? →