Tag Archives: Claims

Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products

The company said it made changes to its algorithm last month to reduce the amount of misleading health information on the platform. Amy Gesenhues on July 2, 2019 Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well … Continue reading Facebook warns Pages it is downgrading posts that use exaggerated health claims to promote products →

Everyone says they offer AI. Here’s how to assess those claims.

Artificial Intelligence

It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims. →

How to Double Check An Agency That Claims It’s “Getting Into Content”

Search Engine Optimization

by John Miller Follow @ScribeMillerOctober 24, 2016 We were pitching a prospect last week on a possible content marketing program, and they told us the design agency they currently use was “getting into content.” That claim seemed like a stretch, so we checked. Ugh. It took one paragraph of one blog post to determine that, … Continue reading How to Double Check An Agency That Claims It’s “Getting Into Content” →

Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls

Search Engine Optimization

After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency. Ginny Marvin on September 17, 2015 On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses and falsely claiming to be working for or with … Continue reading Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls →

Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case

Google

Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted content. Amy Gesenhues on June 29, 2015 According to a report from the Wall Street Journal, researchers from Columbia University and Harvard Business School claim Google is delivering a “degraded version of its search engine,” … Continue reading Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case →