Emma Muckersie — February 10, 2018 — February 10, 2018 ProSmile / Pixabay In our newly launched report, we identified chatbots as a key tech trend to watch. But where is this technology already making its mark? In this blog post, we take a look at how and where chatbots are taking off and share … Continue reading Where Are Chatbots Making Their Mark?
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them. Daniel Faggella on January 23, 2018 As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a … Continue reading How companies are using chatbots for marketing: Use cases and inspiration
Tabitha Jean Naylor — November 25, 2017 Follow @TabithaNaylor — November 25, 2017 Where does your target audience hang out? For many businesses, the answer to this question is simple: social media. Over the past decade, social media channels have transformed how businesses communicate with their audiences because these platforms offer direct ways for you … Continue reading Are Social Media Chatbots Still a Good Thing?
Michael Quoc — October 23, 2017 Follow @michaelquoc — October 23, 2017 Many marketers view chatbots as an alternative to email, with some even proclaiming chatbots as the “death of email.” Nothing could be further from the truth. Much like how content marketing can be used alongside email marketing, chatbots are a powerful additive channel … Continue reading How To Use Facebook Messenger Chatbots In Your Email Marketing Funnel
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. David Freeman on October 5, 2017 When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, … Continue reading Will chatbots become part of the consumer search experience?
Don’t get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins. Rohit Gupta on September 5, 2017 The buzz around chatbots has been growing to a dull roar. Though consumers have been wary of bots due to privacy concerns and usability … Continue reading Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
Mitul Makadia — September 5, 2017 Follow @mitulmakadia — September 5, 2017 In business, if a task is done repeatedly, then shouldn’t we automate it? With the growing availability of automated and intelligent bots incorporating automation is very easy for businesses. For small businesses, it’s the right time to jump into “Chatbots”. They can be … Continue reading Should Small and Mid-Sized Businesses Consider Chatbots as a Good Opportunity?
By Victoria Klochkova August 31st, 2017 During the summit of 2011, Gartner predicted that by 2020, 85% of all customer interactions with a business wouldn’t involve humans. The heavy use of chatbots in social media marketing that started in 2016 might turn this prediction true. These programs run by artificial intelligence (AI) offer great opportunities … Continue reading 4 Real Time Uses Of Chatbots In Social Media Marketing
Chatbots: A Big Help For Small Businesses by John Cosley , Op-Ed Contributor, July 28, 2017 Every marketer knows that consumers place a high premium on convenience — we want the information we’re seeking quickly and easily. But for many small businesses, offering that convenience can come at a hefty price. According to a report … Continue reading Chatbots: A Big Help For Small Businesses
Chris Pitt — May 6, 2017 Follow @Pitty_C— May 6, 2017 Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know … Continue reading Will ‘Payments’ Make Chatbots the Next Big Thing in eCommerce?
