Vendors touching customer data keep pairing up as data becomes more essential in the AI era. Mike Pastore on May 2, 2025 The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees … Continue reading More consolidation among data tools, as Fivetran acquires Census
by Jack Loechner, Staff Writer @mp_research, July 6, 2016 According to an analysis of digital marketing experts by Adestra, a decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of SEO, content marketing, paid search and direct marketing, 73% of respondents rate … Continue reading Industry Census Says ‘Email Sophisticated And Profitable’
