Sales and marketing have entered a vicious cycle of “more is better” without considering performance. Here’s how to break it. Scott Gillum on December 11, 2023 In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where … Continue reading 7 ways to end the sales and marketing Catch-22 →