Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. Ruth Stevens on August 22, 2023 B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ … Continue reading How to map your selling process to the way your B2B customers buy: A case study
By Chris Stokel-Walker The clock is ticking for e-commerce giant Amazon, as the Federal Trade Commission is reportedly preparing an antitrust lawsuit against the online retailer for being too powerful across too many areas. This week, Politico reported that the FTC could launch a lawsuit against Amazon as early as August that could break … Continue reading The case against the FTC’s Amazon antitrust case
By Connie Lin February 10, 2023 Update Friday, 9:49 a.m. ET: On Thursday, the SEC said crypto exchange Kraken would “immediately” end its platform’s crypto staking service, and pay $30 million to settle SEC charges that it was listing unregistered securities. The news confirms rumors that the SEC would target staking as it tightens … Continue reading The SEC comes for crypto staking: Coinbase makes its case as Kraken stands down
By Cecile Alper-Leroux April 30, 2022 Flexibility has become essential for employees as workplace expectations continue to shift due to ongoing pandemic uncertainty and increasing choice driven by the Great Resignation. Organizations that employ office and white-collar workers have adopted more flexible practices for where, when, and how employees work. Industries that rely … Continue reading The case for giving hourly workers greater scheduling flexibility
How Technology Can Help Your Legal Case After a Car Accident Deanna Ritchie / 01 Feb 2022 Being involved in a serious car accident is one of the most stressful things a person can go through. That said, many people feel that navigating a legal case after their accident is nearly as traumatic. Proving … Continue reading How Technology Can Help Your Legal Case After a Car Accident
Howard J. Sewell October 6, 2021 Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll, almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it … Continue reading The Case for Allowing Personal Emails on Lead Gen Forms
Sophie Beard July 30, 2021 Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to … Continue reading Build Your Case: Social Media Reporting Automation
Caitlin Nobes May 24, 2021 Companies and employees are at a critical crossroad. For the last year, employees have operated in crisis mode as a result of the pandemic. Despite many employees demonstrating admirable flexibility and creativity amidst rapidly changing requirements, employee engagement has suffered, and employee commitment is not expected to last. In fact, … Continue reading 5 Statistics to Help Build Your Case for an Employee Recognition Strategy
Justin Wong May 6, 2021 Case studies are an effective tool in nudging a considering lead into a future client. Think about ordering from a restaurant. Yelp has built a whole business on customers interested in scoping out the best and worst of their next meal. If people want to check if their $ 20 … Continue reading How Authentic Case Studies Can Inspire Your Future Clients
Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy
