Tag Archives: Browsing

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation. Tim Peterson on March 20, 2017   LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses … Continue reading New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

Study: Your anonymous web browsing isn’t as anonymous as you think

A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories. Barry Levine on February 1, 2017   Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine … Continue reading Study: Your anonymous web browsing isn’t as anonymous as you think