Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
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Google Broadens Exact-Match Variations In AdWords
Google Broadens Exact-Match Variations In AdWords by Laurie Sullivan, Staff Writer @lauriesullivan, March 20, 2017 Exact match no longer means the exact words in the exact order. Now it means the exact words for the exact meaning or variants of that exact meaning. At least for Google. So whether a consumer searches for “snow tires” … Continue reading Google Broadens Exact-Match Variations In AdWords
As Facebook Audience Network broadens, what does it mean for your campaigns?
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources. Andrew Waber on November 9, 2016 Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and … Continue reading As Facebook Audience Network broadens, what does it mean for your campaigns?
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