by Annaliese Henwood Follow @MktgInnovatorOctober 6, 2016 Perhaps one of the most essential, most fundamental elements any blogger needs is a strategy. This isn’t a simple document you can rush through either. It’s an in-depth guide for all your future actions. It is not something you can ignore or go without if you want to … Continue reading How to Cause Your Blog to Fail: No Strategy in Place
by Laura MacPhersonOctober 3, 2016 Nearly every B2B business leader who writes blog articles has been there: sitting at your desk, staring at your published post with its minimal number of likes and shares, wondering if your prospects are even reading your blog. Ugh. Sometimes it can feel like you’re writing into a black hole. … Continue reading 26 Ways To Generate Post Ideas For Your B2B Blog (That Your Prospects Will Love)
by Chris Gillespie Follow @cgillespie317September 22, 2016 Writing perfect blog posts is like baking sourdough bread (if you follow our meaning) Real writing, just like real baking, is a learned skill. People typically avoid both for a lack of understanding but that’s also what makes being good at one so unbelievably valuable. In particular, writing … Continue reading The Amazing 6-Step Recipe to Help You Bake Perfect Blog Posts
by Matt Brennan Follow @MattLBrennanSeptember 15, 2016 The answer to the question “How long should a blog post be?” can vary depending on your business, and the topics that you choose to write about. A lot can depend on individual styles from author to author, or business to business. Generally speaking, a blog post should … Continue reading How Long Should a Blog Post Be?
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience. Jordan Kasteler on September 13, 2016 We live in an attachment society. Take a look … Continue reading Optimizing your blog for the social and mobile reader
by Lacy Boggs Follow @blogspiration42September 12, 2016 Last week, I saw an open letter published on Huffington Post from a website I used to write for addressed to Facebook. Facebook had, without warning or announcement, completely shut down their business page. And this company’s entire business model is predicated on driving traffic from Facebook (and … Continue reading Is Your Blog Promotion Strategy Stuck in the Dark Ages?
By Lori Wade September 9th, 2016 Suppose you are a prolific blogger with extremely high-quality writing. Your posts truly shine and make you proud. And yet you get that feeling your blog is somehow underexposed, and you are not getting as much attention from online audiences as you deserve. Your blog could do better than that. … Continue reading 5 Effective Social Media Steps For Blog Promotion
by Rachel CunninghamSeptember 9, 2016 Guest blogging typically comes up amongst SEO specialists and content marketers when talking about earning high-quality backlinks to a website. However, guest blogging is so much more than just a reputable backlink from a relevant website. A guest blog outreach strategy is an essential part of a successful content marketing … Continue reading Craft the Perfect Guest Blog Pitch
by Luana Spinetti Follow @LuanaTFSeptember 7, 2016 According to HubSpot’s visual content marketing statistics for Jan 2016, today’s web users interact and are much more attracted by visuals than in the past, and marketers strive to give visual assets a more prominent role in their strategy. This is not only about compelling images to accompany … Continue reading How to Get Started With Video Marketing for Your Blog – A Short Guide
by Luana Spinetti Follow @LuanaTFSeptember 6, 2016 It’s time to go on vacation and enjoy some well-deserved rest. Vacations are great for your health, your social life and even your business, because a fresh, well-rested mind is a creative and productive one. Even though you probably need a vacation, you also probably feel tense about … Continue reading How to Grow Your Blog While You’re On Vacation
