Senate appoints former NSA official as head of US cybersecurity agency Mariella Moon @mariella_moon A former NSA and White House official has been appointed to lead the Cybersecurity and Infrastructure Security Agency (CISA) at a time when ransomware and other kinds of cyberattacks are on the rise. The Senate has named Jen Easterly … Continue reading Judge blocks federal officials from contacting tech companies
While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation. Theresa Forman on December 16, 2022 Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to … Continue reading Digital experience platforms: 4 building blocks to success
Diane Conaway — April 4, 2019 — April 4, 2019 Software Asset Management (SAM) is a critical but often underrated business process. A mature software asset management process provides the capabilities needed for effective maintenance, control, and protection of software assets across the various stages of their lifecycle. As your SAM strategy becomes more sophisticated, … Continue reading The Building Blocks of SAM ROI
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. Danielle Savin on January 18, 2019 In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — … Continue reading 4 building blocks to help your brand’s SEO strategy succeed
Ruby Rusine — November 8, 2018 Follow @SocialSMktg — November 8, 2018 With an immense amount of contending posts online, gaining sustained social media engagement can be problematic. In just 60 seconds, a whopping 3.3 million fresh contents are being posted on Facebook alone. That is not to mention the half a million tweets on … Continue reading 7 Building Blocks to Grow Social Media Engagement for Brand Awareness
Choncé Maddox — September 19, 2018 — September 19, 2018 Pexels / Pixabay Creativity is something a business owner can never have too much of. Some businesses actually thrive on it so when your creative juices stop flowing, you could be in for a tough time. When you’re facing a creative block, I wish the … Continue reading How to Overcome Creative Blocks and Get More Done
Amanda Abella — December 22, 2017 — December 22, 2017 I make money as an influencer. Basically, that means I have an online brand and following and get hired for influencer work. “Influencer” is really just a 21st century word for a spokesperson. Influencer marketing is also taking over the internet. Brands are getting ready … Continue reading 3 Money Blocks That Keep You from Earning Money As An Influencer
As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels. Andrew Waber on August 16, 2017 “How should we analyze our online sales presence?” Every company that sells online goes … Continue reading Retailers: Here are the building blocks for winning the digital shelf
by Cheryl Gale July 30, 2016 Follow @marchprJuly 30, 2016 Last month, I dived into one of my favorite topics in marketing and PR: client messaging. Messaging is one of the most crucial elements of any successful brand – you can have a killer product, a great management team and the best employees in the … Continue reading Client Messaging 101: The Building Blocks of a Strong Message
by Michael Georgiou February 11th, 2015 Michael Georgiou Michael Georgiou is the CMO and Co-founder at Imaginovation, a web design & mobile apps development firm in Raleigh, NC. He’s a dynamic business professional and entrepreneurial guru with proven success in creative strategy, online branding, project management, and communication projects in both the public and private … Continue reading 3 Building Blocks Of Content Marketing Success
