by Paul Jacobson May 26, 2016 Follow @pauljacobsonMay 26, 2016 Publishers under fire Ad optimization is a process involving a number of factors that publishers need to pay careful attention to. One of the key challenges facing the display advertising industry is the dual threat of banner blindness and low viewability. These are distinct, although … Continue reading Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks
by Luke Robbins May 1, 2016 Follow @LukeBRobbinsMay 1, 2016 Free online content is not always free. If you read an article on Forbes or watch a popular video on YouTube, then that is bought and paid for by somebody, even if that somebody is not you. We live in an age in which consumers … Continue reading The War on Ads: Why Ad Blockers Are Taking Over, and How You Can Fight Back
by Roee Ganot April 20, 2016April 20, 2016 You would be hard pressed to find a person who said that they liked ads. Other than the Super Bowl ads every year, few people go looking for ads, and few people talk fondly about ads. In fact, most people try to actively avoid ads. If they … Continue reading The Rise of Ad Blockers and What It Means for Your Brand
by Jonny Rosen February 29, 2016 Follow @ohjonnyFebruary 29, 2016 When was the last time you ate out and didn’t pay? No credit card no check, certainly no tip. Dinner done, you just walked out the door. We are willing to guess that the answer is probably (hopefully, that is) never. When was the last … Continue reading Blocking the Blockers – Ad-supported Sites Strike Back at Ad Blockers
by Tri Huynh February 10, 2016 Follow @adsorceryFebruary 10, 2016 Ad Blocking is A Real Threat to Publishers Online publishers have continued to face quite a bit of trouble in the business world. While the demand for content has only increased, the traditional methods of revenue have floundered. This holds especially true within most online … Continue reading How Publishers Are Dealing with Ad Blockers
by Jonathan Bright January 25, 2016 Follow @SoutherlyCommsJanuary 25, 2016 We’re only just into 2016 and already talk about ad blocking within the digital marketing industry feels like it’s hit fever pitch. Articles are popping up in the international press about a looming display advertising apocalypse (despite the industry otherwise showing no signs of abatement). … Continue reading Can I Order Some More Ad Blockers, Please?
Contributor Max Prin analyzes how an ad blocker works and offers a workaround to ensure you can deliver most web page content and retrieve analytics data. Max Prin on October 16, 2015 Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and … Continue reading Ad Blockers & Analytics: What Webmasters Should Know And Do
