Tag Archives: Blacklists

Programmatic 101: Defining Whitelists and Blacklists

Scott SieglerSeptember 4, 2015 Programmatic technology is filled with several nuances that affect both publishers and advertisers. One such example is whitelists and blacklists, also known as blocklists. Understanding the ins and outs of these lists is important for players in the programmatic advertising space who want to optimize revenue. Whitelists and blacklists have slightly … Continue reading Programmatic 101: Defining Whitelists and Blacklists