Tag Archives: Benefits

Beyond Marketing: Maximizing Business Benefits from the Shift to Online

Joseph Chukwube June 24, 2021 The consequence of the pandemic has been a great shift to the online model for many businesses. Even businesses that already had an online presence are refocusing their tactics to identify and leverage opportunities online. This piece focuses on three main areas where businesses can gain an edge against competitors … Continue reading Beyond Marketing: Maximizing Business Benefits from the Shift to Online

Personalization Squared: Consumers Want Both Benefits And Data Security

Personalization Squared: Consumers Want Both Benefits And Data Security by Ray Schultz , June 4, 2021 Consumers and brands are of two different minds when it comes to personalization.  While 75% of business leaders say personalization is “table stakes” for digital , only 52% of consumers say their satisfaction improves as brands become more personalized, according … Continue reading Personalization Squared: Consumers Want Both Benefits And Data Security

Gain the Benefits of Digital Marketing With These Tactics

Angela Hausman, PhD May 28, 2021 Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Yet, you might not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable marketing … Continue reading Gain the Benefits of Digital Marketing With These Tactics

Overhead and Beyond: The Benefits of Outsourcing and Flexible Staffing in Your Business

Jeff Meade April 22, 2021 Freelancers will certainly have a decisive role to play in the labor market as businesses wade back toward post-pandemic normalcy. 2019 survey data from the hiring platform giant Upwork found respondents identifying talent scarcity and access to in-demand skills as core challenges for hiring. Subsequent findings from that survey in … Continue reading Overhead and Beyond: The Benefits of Outsourcing and Flexible Staffing in Your Business