By Art Markman February 20, 2022 It’s an obvious claim, but it’s worth stating: Organizations benefit from all kinds of diversity. A workforce that has people of different backgrounds with different experiences and types of training can better encourage conversations that bring to light hidden assumptions, leading to novel solutions to difficult problems. … Continue reading Diversity is critical, but orgs can’t reap the full benefits without this
Congressional lawmakers try again to secure some benefits for gig workers If passed, independent contractors could qualify for paid holidays and healthcare. A. Khalid @askhalid February 18th, 2022 Evelyn Hockstein / reuters Senators Mark Warner (D-VA) and Todd Young (R-IN), along with Rep. Susan DelBene (D-WA) introduced a bill today that would create a $20 … Continue reading Congressional lawmakers try again to secure some benefits for gig workers
By Abakar Saidov February 17, 2022 There is no denying that an increase in personal reflections induced by the pandemic, and stay-at-home orders, has had a remarkable impact on the careers of many. Companies saw employees rapidly turning off familiar paths, inspired by less travelled trails, such as wanting to work for a … Continue reading The risks and benefits of rehiring Great Resignation ‘boomerang employees’
A/B/n and MVT Testing: Business Benefits, Similarities and Differences Polina Zakaryan / 14 Feb 2022 Your landing page does not work well; email newsletters and push notifications are ineffective. What is the cause of it? What should be changed to improve efficiency? Even the most experienced marketer will not answer this question with 100% … Continue reading A/B/n and MVT Testing: Business Benefits, Similarities and Differences
Alejandra Zilak December 25, 2021 When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz. And maybe you have a newsletter, or touch base with your contacts via email every now and then. … Continue reading 9 Benefits of Email Marketing: How It Can Help You Grow Your Business
Christa Tuttle December 19, 2021 Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. While blogging can increase qualitative measures such as thought leadership, industry influence and brand awareness, there are also quantifiable metrics that increase when consistently crafting and posting consistent blogs on your website. When … Continue reading 5 Benefits of Blogging: Why Blogging Matters for Marketing Success
Alice Corner December 3, 2021 When people talk about the future of work they usually talk about how machines and automation will impact the workforce. But there’s a different, more holistic conversation also evolving: the idea that the future of work should be good for workers, and not just good for profits. Many companies are … Continue reading The Benefits of a Four-Day Workweek [Infographic]
Mitul Makadia November 19, 2021 As a business, your ability to retain the market’s competitive edge requires you to balance the necessity and difficulty for new product development. It is where the new product development process comes into play. It helps you test the new product’s sustainability for the market needs and its economic usefulness. … Continue reading Top 5 Benefits of New Product Development Process for Businesses
Matt Brennan November 11, 2021 Hiring a blog copywriter will continue to be one of the best ways to help your business grow as we move into 2022. I often use the same analogy to describe the benefits of blog copywriting to my clients. It’s not a quick fix or a miracle cure. Blogging is … Continue reading The Benefits of Hiring a Blog Copywriter
Here are the top benefits and capabilities professional services network PwC sees in CDPs. Corey Patterson on November 5, 2021 One of the biggest challenges brands face is disorganized customer data. With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. Not to mention the complete change … Continue reading What are the benefits of customer data platforms?
