Tag Archives: “Batch

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

by VerticalResponse December 2, 2015 Follow @VR4SmallBizDecember 2, 2015 We all like to believe we’re special. Or as anthropologist Margaret Mead wryly put it, “Always remember that you are absolutely unique — just like everyone else.” That belief (or state of denial) is why so-called “batch and blast” email is usually less effective than email campaigns … Continue reading Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization