A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025   Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands →