Tag Archives: BackToSchool

Macy’s Back-To-School Ads Focus On Fast Fashion Changes

Macy’s Back-To-School Ads Focus On Fast Fashion Changes by Sarah Mahoney  @mahoney_sarah, August 5, 2022 Macy’s is hoping to break through the back-to-school clutter with a new campaign that aims to highlight kids’ fast-changing style sense. Ads showcase bright combinations of trendy fashion finds and essentials, all aimed at helping them own their style. The … Continue reading Macy’s Back-To-School Ads Focus On Fast Fashion Changes

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school.   Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

Back-To-School Ad Spend Falls 70%

back-to-school Back-To-School Ad Spend Falls 70% by Sarah Mahoney  @mahoney_sarah, August 28, 2020 With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national … Continue reading Back-To-School Ad Spend Falls 70%

As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs

As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2020 For marketers and other those in other professions who have considered teaching a trade or something else, now might be the time to look into online classes. People want to learn. Some are looking for a … Continue reading As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan  @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Pinterest says it will attract some 50M back-to-school shoppers this season

Kohl’s, DSW and The Children’s Place are among the retail brands running back-to-school ads on Pinterest this year. Amy Gesenhues on August 15, 2018     As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting through September, Deloitte’s 2018 Back … Continue reading Pinterest says it will attract some 50M back-to-school shoppers this season

Search And Ecommerce Taking A Larger Piece Of Back-To-School

Search And Ecommerce Taking A Larger Piece Of Back-To-School by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2018 This year’s back-to-school ecommerce sales will likely exceed those in 2017, but not for in-store purchases. It appears that searches and sales will take a bigger piece of back-to-school sales. As part of Adobe’s Digital Dollar report … Continue reading Search And Ecommerce Taking A Larger Piece Of Back-To-School