back-to-school Back-To-School Ad Spend Falls 70% by Sarah Mahoney @mahoney_sarah, August 28, 2020 With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national … Continue reading Back-To-School Ad Spend Falls 70%
As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2020 For marketers and other those in other professions who have considered teaching a trade or something else, now might be the time to look into online classes. People want to learn. Some are looking for a … Continue reading As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs
Robert Woo — July 25, 2019 — July 25, 2019 It’s nearly the second happiest time of the year! Well, at least according to merchants because back-to-school shopping is the second largest consumer spending season of the year. Despite the rapidly dropping birthrate, it seems all the existing children and teens in America still need … Continue reading The ABC’s of Back-to-School Affiliate Marketing.
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Kohl’s, DSW and The Children’s Place are among the retail brands running back-to-school ads on Pinterest this year. Amy Gesenhues on August 15, 2018 As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting through September, Deloitte’s 2018 Back … Continue reading Pinterest says it will attract some 50M back-to-school shoppers this season
Search And Ecommerce Taking A Larger Piece Of Back-To-School by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2018 This year’s back-to-school ecommerce sales will likely exceed those in 2017, but not for in-store purchases. It appears that searches and sales will take a bigger piece of back-to-school sales. As part of Adobe’s Digital Dollar report … Continue reading Search And Ecommerce Taking A Larger Piece Of Back-To-School
retail Why Back-To-School Ads Are Fading Away by Sarah Mahoney @mahoney_sarah, August 1, 2018 Sure, you’re probably noticing some fun back-to-school ads here and there, whether it’s from Target (above), Walmart or The Gap. But what you’re likely not seeing? The massive campaigns retailers once relied on to drive traffic and sales during the critical six-week … Continue reading Why Back-To-School Ads Are Fading Away
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events Karen Bone on July 30, 2018 While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. … Continue reading How to use SEO for big ROI during back-to-school and other sales events
Back-to-school Can Mean Multiple Active Carts for Gen X Shoppers by Jennifer Silverberg , August 31, 2017 Colin came home from his first day of second grade armed with a comprehensive list of supplies requested by his teacher. This year, he will need a pencil case that can hold at least six pencils (made of … Continue reading Back-to-school Can Mean Multiple Active Carts for Gen X Shoppers
It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Purna Virji on June 2, 2017 I know what you’re thinking. School is just winding down, and you want me to start … Continue reading Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
