Tag Archives: BackToSchool

NRF Predicts Record Back-To-School Spending

NRF Predicts Record Back-To-School Spending by Sarah Mahoney  @mahoney_sarah, July 13, 2023 Spending on electronics, like this Apple product, could be this season’s wild card. The National Retail Federation expects back-to-class spending to rise 12% this year, reaching a record $41.5 billion. Much of that gain stems from an estimated $20 billion jump in back-to-college … Continue reading NRF Predicts Record Back-To-School Spending

Macy’s Back-To-School Ads Focus On Fast Fashion Changes

Macy’s Back-To-School Ads Focus On Fast Fashion Changes by Sarah Mahoney  @mahoney_sarah, August 5, 2022 Macy’s is hoping to break through the back-to-school clutter with a new campaign that aims to highlight kids’ fast-changing style sense. Ads showcase bright combinations of trendy fashion finds and essentials, all aimed at helping them own their style. The … Continue reading Macy’s Back-To-School Ads Focus On Fast Fashion Changes

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school.   Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

Back-To-School Ad Spend Falls 70%

back-to-school Back-To-School Ad Spend Falls 70% by Sarah Mahoney  @mahoney_sarah, August 28, 2020 With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase in consumer spending as parents buy pricey new laptops and desks for home schoolrooms, national … Continue reading Back-To-School Ad Spend Falls 70%

As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs

As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2020 For marketers and other those in other professions who have considered teaching a trade or something else, now might be the time to look into online classes. People want to learn. Some are looking for a … Continue reading As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan  @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns