Tag Archives: BackToSchool

Back-to-school Can Mean Multiple Active Carts for Gen X Shoppers

Back-to-school Can Mean Multiple Active Carts for Gen X Shoppers by Jennifer Silverberg , August 31, 2017 Colin came home from his first day of second grade armed with a comprehensive list of supplies requested by his teacher. This year, he will need a pencil case that can hold at least six pencils (made of … Continue reading Back-to-school Can Mean Multiple Active Carts for Gen X Shoppers →

Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

Shopping Campaigns

It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Purna Virji on June 2, 2017 I know what you’re thinking. School is just winding down, and you want me to start … Continue reading Don’t be tardy! Back-to-school searching starts in July — plan campaigns now →

How To Capitalize On Back-to-School Shopping [Infographic]

Marketing Challenges

by Sabrina Fenster Follow @ShelfIncAugust 16, 2016 In the U.S., back-to-school shopping is kind of a big deal. In terms of holiday retail seasons, it’s the second biggest each year, generating more than $ 828 billion in sales. Parents only want the best for their kids, so when you break that big number down it … Continue reading How To Capitalize On Back-to-School Shopping [Infographic] →

Think a Loyalty Program Won’t Help with the Back-to-school Crowd?

Social Media Utilization

by Jess Mizerak July 23, 2016July 23, 2016 The back-to-school retail season is descending upon us. And that’s a pretty big deal because this is the second largest spending “holiday” in retail. And back to school and back to college aren’t just important for the brick and mortar stores. According to Field Agent’s 2016 Back … Continue reading Think a Loyalty Program Won’t Help with the Back-to-school Crowd? →