Tag Archives: BackToSchool

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan  @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Pinterest says it will attract some 50M back-to-school shoppers this season

Kohl’s, DSW and The Children’s Place are among the retail brands running back-to-school ads on Pinterest this year. Amy Gesenhues on August 15, 2018     As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting through September, Deloitte’s 2018 Back … Continue reading Pinterest says it will attract some 50M back-to-school shoppers this season

Search And Ecommerce Taking A Larger Piece Of Back-To-School

Search And Ecommerce Taking A Larger Piece Of Back-To-School by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2018 This year’s back-to-school ecommerce sales will likely exceed those in 2017, but not for in-store purchases. It appears that searches and sales will take a bigger piece of back-to-school sales. As part of Adobe’s Digital Dollar report … Continue reading Search And Ecommerce Taking A Larger Piece Of Back-To-School

How to use SEO for big ROI during back-to-school and other sales events

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events Karen Bone on July 30, 2018  While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. … Continue reading How to use SEO for big ROI during back-to-school and other sales events

Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. Purna Virji on June 2, 2017 I know what you’re thinking. School is just winding down, and you want me to start … Continue reading Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

Think a Loyalty Program Won’t Help with the Back-to-school Crowd?

by Jess Mizerak July 23, 2016July 23, 2016 The back-to-school retail season is descending upon us. And that’s a pretty big deal because this is the second largest spending “holiday” in retail. And back to school and back to college aren’t just important for the brick and mortar stores. According to Field Agent’s 2016 Back … Continue reading Think a Loyalty Program Won’t Help with the Back-to-school Crowd?