Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat by Laurie Sullivan , Staff Writer, April 3, 2026 Verve Group can activate conversational intent signals for targeting from Large Language Models (LLMs) by unifying zero-party data, search intent, and pseudonymized AI chat activity into one layer of intelligence. The company claims that it supports a … Continue reading Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Inflation-Related Articles Take Backseat To Gift Giving, Data Shows by Laurie Sullivan @lauriesullivan, November 25, 2022 People are reading less about inflation and more about gift guides and discounts on publisher sites as the holidays move into full swing, according to data released Friday, which suggests a big spending weekend ahead for U.S. consumers. Taboola, … Continue reading Inflation-Related Articles Take Backseat To Gift Giving, Data Shows
by Danny Wong Follow @dannywong1190October 13, 2016 Perhaps it’s hard to pinpoint the exact moment leadership became the loss of focus when applied to account management, but somewhere along the way it seems to have happened. No longer do account managers (AMs) see themselves as the master in their accounts, but rather feel like they’re … Continue reading How the Leadership Role Has Taken a Backseat in Account Management
Michael WightAugust 26, 2015 It seems like such a short time ago, that changes in the Google algorithms could send a company that relies on search engine optimization (SEO) to help market its products into a frenzy. Having the right keywords, placed carefully in web pages, was the key and aim of everyone looking to … Continue reading Is SEO Taking a Backseat to Social Media?
