April 14, 2026 The Cobra Effect: why managing by metrics backfires BY Greg Satell With the growing momentum of the “No Kings” protests, activists have increasingly turned to the 3.5% rule—Erica Chenoweth’s observation, based on over a century of historical data, that once a protest movement mobilizes 3.5% of the population, it achieves its goals within … Continue reading The Cobra Effect: why managing by metrics backfires
January 04, 2025 Marketing for cybersecurity tech is often fear-based. Here’s how that backfires Over time, this can breed apathy and resentment. Users might disengage, believing that no matter what they do, they’ll always be at risk. BY The Conversation You have likely seen multiple ads for products and services designed to make you more secure … Continue reading Marketing for cybersecurity tech is often fear-based. Here’s how that backfires
