May 26, 2026 How this wearable AI technology is helping NBA, NHL and athletes everywhere prevent injuries BY Associated Press Gabriel Landeskog wears the small sensors in the insoles of his skates for practices and games. He wears them in his sneakers when he’s training and, maybe most handy of all, while taking his dog for … Continue reading How this wearable AI technology is helping NBA, NHL and athletes everywhere prevent injuries
January 20, 2025 Some college athletes renew calls to become employees Athletes.org held a meeting with more than 50 of those players over the weekend leading up to Monday’s CFP national title game between Ohio State and Notre Dame. BY Associated Press The way Kardell Thomas sees things, it wasn’t so much the schools as it was the system … Continue reading Some college athletes renew calls to become employees
Brands and nonprofits are driving growth in sports deals by using more digital channels. Chris Wood on December 15, 2022 at 2:32 pm | Reading time: 2 minutes It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment … Continue reading Sports sponsorships for women athletes grew 20% in 2022
A college athlete and TikTok star is competing with world famous female athletes for valuable endorsements. Kim Davis on October 13, 2022 Professional soccer player Alex Morgan is the most endorsed female athlete of 2022 with 27 brand deals, overtaking Ali Krieger, Serena Williams and Naomi Osaka after placing fourth in 2021. In another striking … Continue reading NIL as well as pro female athletes attract big endorsements
