Tag Archives: Another

Consumers Spend Less As Affiliate Marketing Takes Another Hike

Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike →

Moving From One Paradigm to Another

Management Excellence

Dr. Kathleen Allen August 26, 2020 We are living in a world where we experience multiple and often competing world views every day, and leadership assumptions about how the world works are behind every political or business strategy. Many of these strategies are being created in a real time fashion, as we strive to navigate … Continue reading Moving From One Paradigm to Another →

No Personal Branding Needed – The Entrepreneur Can Win Another Way

Entrepreneur Tools

Greetje den Holder — October 23, 2019 Follow @GdenHolder I have fallen in the trap of thinking I need to spend time on personal branding too. In fact, I have written a blog post listing tips and a blog post about the reasons why. Most of the blog posts you see written about personal branding … Continue reading No Personal Branding Needed – The Entrepreneur Can Win Another Way →

Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram

Advertisement Industry

Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram by Laurie Sullivan @lauriesullivan, March 14, 2019 New Engen on Thursday unveiled a self-service platform that enables marketers to run search engine marketing campaigns on Bing and Google, as well as Facebook and Instagram, from one platform. The company, which has been getting feedback from brands … Continue reading Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram →

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

Ad Fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. Greg Sterling on November 27, 2018 at 4:17 pm Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud … Continue reading Cheetah mobile and another Chinese firm accused of mobile ad download fraud →

Monitoring web migrations: A checklist for moving from one site to another

Website Special Guidelines

Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Aleyda Solis on February 13, 2018 Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a … Continue reading Monitoring web migrations: A checklist for moving from one site to another →

International SEO: Another Reason to Avoid AMPs

Google AMP

James Mathewson — January 10, 2018 — January 10, 2018 Pixabay In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a … Continue reading International SEO: Another Reason to Avoid AMPs →

Another Meeting? Cut Me Some Slack, Man!

Productivity

Katie Jansen — January 5, 2018 — January 5, 2018 Free-Photos / Pixabay Meetings can kill companies. Psychology Today found that as much as 50% of time spent in meetings is wasted, and we all know time is money. Another study found that most employees attend 62 meetings a month on average. Nearly everyone agrees … Continue reading Another Meeting? Cut Me Some Slack, Man! →

Why Key Account Management Isn’t Just Another Sales Strategy

Account Management

Alistair Taylor — October 2, 2017 — October 2, 2017 fancycrave1 / Pixabay Key account management (also known as strategic account management) is a proactive approach to not only winning new business but how you do business. It requires organization-wide change and coordination and it is this that differentiates it from a purely sales-driven strategy. … Continue reading Why Key Account Management Isn’t Just Another Sales Strategy →

Another Year: Time for a Budgeting Software Resolution?

Budgeting

Alan Hart — January 11, 2017 — January 11, 2017 Have you made the commitment to move to a dedicated, more automated business budgeting process? I’m writing for this blog just before the end of another year and with a new year right around the corner. As we transition into the winter months in the … Continue reading Another Year: Time for a Budgeting Software Resolution? →