Tag Archives: alwaysrelevant

3 doable steps toward always-on, always-relevant marketing

Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers. Jordan Elkind on July 1, 2016 The traditional marketing campaign is a topic long debated by industry experts and novices alike. For every article declaring that the campaign is dead, there’s another … Continue reading 3 doable steps toward always-on, always-relevant marketing