September 22, 2025 How a new U.S.-flavored algorithm will alter the experience of TikTok A rumored split between TikTok’s algorithm in the United States and the computer code running the app elsewhere could put off users—and destroy TikTok’s secret sauce. span>span]:whitespace-nowrap”>
September 22, 2025 Oracle to secure TikTok’s algorithm for users under U.S. deal It’s unclear if retraining the copy of the algorithm would essentially create a separate TikTok experience just for domestic U.S. users.
Why Amazon, AppLovin Made Surprise Bids For TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2025 Everyone is familiar with Amazon and likely can understand why the company may want to acquire TikTok, but what about the strategy behind AppLovin’s bid? The two companies today independently made surprise bids to acquire TikTok just days … Continue reading Why Amazon, AppLovin Independently Made Surprise Bid For TikTok And Its Algorithm
YouTube Liaison Opens Up About The Algorithm by Laurie Sullivan , Staff Writer @lauriesullivan, November 18, 2024 AI-based algorithms on YouTube are important because it is what determines how a video responds to viewers and why it loses or gains momentum, impressions, and more. Google has always been reluctant to provide details. I remember that around … Continue reading YouTube Liaison Opens Up About The Algorithm
documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content. Danny Goodwin on May 28, 2024 A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank … Continue reading Google Search document leak reveals inner workings of ranking algorithm
Google Core Algorithm Update Rewards High-Quality Pages by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2023 Google began rolling out its third core algorithm update last week, but some search experts at agencies NP Digital and CSP are finding certain nuances driving changes. The Google October 2023 Broad Core Update was initiated on October 5, … Continue reading Google Core Algorithm Update Rewards High-Quality Pages
Google Rolls Out Core Algorithm Update Search Engine Journal, Thursday, March 15, 2023 SEJ STAFF , Matt G. Southern Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. Core algorithm updates can impact search rankings, making it crucial for SEOs and website owners … Continue reading Google Rolls Out Core Algorithm Update
TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland by Laurie Sullivan @lauriesullivan, January 16, 2023 TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of a $1.5 billion plan to reorganize the company’s U.S. operations. The hope is that the reorganization and increased oversight of its content-recommendation algorithms will convince Washington … Continue reading TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland
Meta’s revenue shrank for the first time in its history And Meta’s Reality Labs cost the company almost $3 billion last quarter. N. Ingraham Carlos Barria / reuters Facebook parent company Meta has just reported its earnings for the second quarter of 2022, and it was another quarter of shrinking profits. Total revenue of $28.8 … Continue reading Dozens of Facebook contractors lost their jobs after an algorithm reportedly chose them ‘at random’
Google’s New Ranking Algorithm Wants Content Written For Humans by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2022 Google will initiate a site-wide algorithm update next week called the “helpful content update,” intended to devalue content written for search engines. In other words, the algorithm looks for and prefers content written for humans. It will … Continue reading Google’s New Ranking Algorithm Wants Content Written For Humans
