Tag Archives: Alexa

Generative AI just might save Siri and Alexa from oblivion

  By Ross Rubin September 01, 2023 AI that creates essays, art, and even code, rivaling human output, could obviate many time-honored professions. But it has also threatened the jobs of some nonhuman workers: specifically, voice assistants. In the mid-2010s, as Siri, Alexa, and the Google Assistant proliferated, the initial buzz rivaled the excitement over … Continue reading Generative AI just might save Siri and Alexa from oblivion

Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting

Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting by Wendy Davis  @wendyndavis, June 5, 2023 Alexa users want a federal appellate court to reinstate a privacy lawsuit claiming that Amazon targets ads to people based on their interactions with voice-controlled devices. U.S. District Court Judge Barbara Rothstein in the Western District of Washington … Continue reading Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting

Siri and Alexa may be used by protesters to attack customer support channels

Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot. Constantine von Hoffman on March 1, 2023 “Hey Siri, lead a protest.”  Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer … Continue reading Siri and Alexa may be used by protesters to attack customer support channels

What is Love? Ask Alexa

What is Love? Ask Alexa by Steve McClellan  @mp_mcclellan, January 28, 2022 In the leadup to Valentine’s Day, Ad Council’s Emmy-Award winning, inclusion-promoting “Love Has No Labels” campaign is teaming up with Amazon to redefine love.   The campaign is designed to motivate people to ask, “Alexa, what is Love?” Answers will be available on all … Continue reading What is Love? Ask Alexa

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan  @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music.  Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign

Shopping With Alexa

Shopping With Alexa by Jack Loechner , Staff Writer @mp_research, April 20, 2018 According to Retail Dive, by Natalie Koltun, Target calls on Google for the first voice-activated coupon. As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it’s a natural progression to receive product or retailer coupons through the same medium. … Continue reading Shopping With Alexa