If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don’t understand it either. Constantine von Hoffman on February 27, 2025 On Monday, a team of university researchers dropped a new paper revealing that fine-tuning an AI language model (like the one behind ChatGPT) … Continue reading AI-powered martech releases and news: February 27
Tag Archives: AIPowered
AI-powered martech news and releases: February 20
While vendors keep pushing agentic AI, reliability concerns keep customers pushing back. Constantine von Hoffman on February 20, 2025 Agentic AI — which is a couple of apps working together and not a true AI agent — is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them … Continue reading AI-powered martech news and releases: February 20
AI-powered martech news and releases: February 6
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in “How to tell if your company has too much money?” Constantine von Hoffman on February 6, 2025 Let’s play a quick game of What Should This Tech Startup CEO Do? Company strengths: The company pioneered a technology … Continue reading AI-powered martech news and releases: February 6
AI-powered martech news and releases: January 30
OpenAI accuses DeepSeek of training on ChatGPT’s data. Oh, the irony. Constantine von Hoffman on January 30, 2025 OpenAI’s counter-attack on China’s DeepSeek is … just … sad. Faced with a competitor whose product costs 95% less, the company yelled, “No fair! You copied us!” The ChatGPT parent said DeepSeek used a process called … Continue reading AI-powered martech news and releases: January 30
AI-powered martech news and releases: January 23
Elon Musk says OpenAI doesn’t have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument. Constantine von Hoffman on January 23, 2025 Elon Musk may be right about the funding for Stargate. If you haven’t heard of Stargate (likely because you pay attention to things that … Continue reading AI-powered martech news and releases: January 23
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, “People use it much more than we expected.” Constantine von Hoffman on January 16, 2025 Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem … Continue reading AI-powered martech news and releases: January 16
AI-powered martech news and releases: January 9
It doesn’t take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM’s data is fake. Constantine von Hoffman on January 9, 2025 It’s frighteningly easy to poison a large language model (LLM). What’s even more unnerving is you don’t need access to do it. … Continue reading AI-powered martech news and releases: January 9
AI-powered martech news and releases: December 19
Artificial intelligence can now lie intentionally. Researchers call this “faking alignment” perhaps because calling it lying is too close to the truth. Constantine von Hoffman on December 19, 2024 Using language to deceive, aka lying, was a uniquely human activity. I say “was” because artificial intelligence is now doing it, too. Research from Anthropic … Continue reading AI-powered martech news and releases: December 19
The AI-powered path to smarter marketing
Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities. Jaimon Hancock on December 18, 2024 The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights … Continue reading The AI-powered path to smarter marketing
AI-powered martech news and releases: December 12
U.K. marketers say they’re relying on AI to connect with shoppers for the holiday season. Constantine von Hoffman on December 12, 2024 It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study … Continue reading AI-powered martech news and releases: December 12