Tag Archives: Agile

What your CMO needs to hear about agile marketing

Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Stacey Ackerman on October 14, 2020 While your marketing team may be all jazzed up about agile, your CMO may need a little more … Continue reading What your CMO needs to hear about agile marketing →

Are You Interested in Disciplined Agile?

Project Management

Anthony Mersino October 6, 2020 I’ve been writing about Disciplined Agile (DA) since PMI bought them in 2019, including my recent post about the confusion around PMI Agile Certifications. It turns out that my earlier predictions about the marriage of PMI and DA were mostly correct! On September 1, PMI announced their new approach for … Continue reading Are You Interested in Disciplined Agile? →

How to take an agile approach to strategic marketing planning

Marketing Strategy

Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles. “Agile … Continue reading How to take an agile approach to strategic marketing planning →

Getting the C-Suite to buy in on agile marketing

Marketing Strategy

Look for way to highlight budget implications, effect on sales that agile workflows are driving. Rodric Bradford on September 9, 2020 While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break … Continue reading Getting the C-Suite to buy in on agile marketing →

Creating Reality-Based Forecasts in Agile Projects

Project Management

Anthony Mersino August 26, 2020 Agile approaches for estimating and forecasting are better than traditional approaches because they deliver better and more predictable results. Agile project forecasts are also easy to understand and easy to update because they are based on the team’s actual velocity. This is what I call a reality-based agile forecast. Traditional … Continue reading Creating Reality-Based Forecasts in Agile Projects →

What is Hybrid Agile?

Project Management

Anthony Mersino August 20, 2020 Hybrid Agile is a frequently used term that is so ambiguous that it creates confusion and misunderstanding. Two people using the term can have two completely different intentions. This post provides a framework for understanding what people usually mean and helps bring clarity to the term, related terms and the … Continue reading What is Hybrid Agile? →

How Do You Motivate Agile Teams to Become High-Performing Teams?

Project Management

Anthony Mersino August 11, 2020 Most people have no idea how to motivate agile teams or create high performing teams. And even if you tell them, they don’t seem to remember or care. I’ve had more than a few conversations over the last few years that led me to this conclusion, and I have heard … Continue reading How Do You Motivate Agile Teams to Become High-Performing Teams? →

CAL vs. PAL – Which Agile Leader Training Should You Take?

Leadership Transformation

Anthony Mersino August 5, 2020 One thing that is critical for a successful Agile Transformation is training at all levels, especially agile leader training. Unfortunately, many leaders don’t believe they need training, even though I insist that they do! The two main leader offerings are the CAL and the PAL. Sounds friendly enough, right? Scrum … Continue reading CAL vs. PAL – Which Agile Leader Training Should You Take? →

The Messy Middle Ground of Agile Transformation

Business Transformation

Anthony Mersino July 29, 2020 Many people think of transformation as a linear process. Whether it is a digital or agile transformation, or even a personal transformation, we like to think of it as a straight line from where we are to our goal. As a coach, and a “change agent”, I’ve been overly enthusiastic … Continue reading The Messy Middle Ground of Agile Transformation →

What is Agile and Why is it Important?

Project Management

Anthony Mersino July 24, 2020 You would have to be living under a rock to not have heard of agile these days. The label is being attached to everything – agile methodology, agile sales, agile marketing, agile testing, agile you-name-it. But what does agile mean and why is it important? This blog will explore the … Continue reading What is Agile and Why is it Important? →