Agentic AI Crosschecks Ad Requirements by Laurie Sullivan , Staff Writer @lauriesullivan, March 6, 2025 Retail media relies on massive amounts of data — the perfect food to feed AI agentic models that learn from large language models (LLM). Jivox, which focuses on generative commerce marketing, built an agentic creative compliance tool to crosscheck ads and … Continue reading Agentic AI Crosschecks Ad Requirements
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving. MarTechBot on January 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What’s the difference between agentic AI and generative AI?
Google Ties AI With Trust Scores To Identify, Validate False Information by Laurie Sullivan , Staff Writer @lauriesullivan, January 17, 2025 Fake locations and illegal listings have become a problem for Google Business Listings (GBL), Near Media co-founder Mike Blumenthal said during an interview with Brad Wetherall, former director-support operations at Google. Wetherall now runs a … Continue reading Google: Agentic With Trust Scores Can Identify False Information
Agentic Commerce And ‘Futurecasting’ Big Bets In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2024 As 2025 tempts marketers to chase “the next big thing,” this year’s biggest opportunities will not present themselves as massive leaps, but rather strategic moves that add up to sustainable impacts. It’s no longer about personalization, but rather … Continue reading Agentic Commerce And ‘Futurecasting’ Big Bets In 2025
High-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means. Kim Davis on November 21, 2024 “I am excited to introduce our next step in this journey,the Webex AI agent. This is in pilot right now, it will be available to our customers in … Continue reading Customer experience management in the age of agentic AI
