Tag Archives: Affair

Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?

By Jessica Bursztynsky August 22, 2022   It seems like everyone is on BeReal these days—including Chipotle. BeReal, which launched in 2020, asks users to upload one post per day to provide a more authentic view of life for their friends. The photo prompts appear seemingly at random, and users have to send posts within … Continue reading Brands like Chipotle and e.l.f. are chasing buzz on BeReal, but will the love affair last?