Jeanette Russell — February 8, 2017 Follow @jnetrussell— February 8, 2017 On January 21st, 2017, millions of lives were touched by actions of solidarity that gave voice to many causes we care about. For every person who attended the Women’s March, thousands if not millions were moved to make an impact. Regardless of where you … Continue reading Ignite Supporter-Led Advocacy with Social Media
Sarah Goodall — December 10, 2016 Follow @sarahgoodall— December 10, 2016 The easiest definition for “employee advocacy” would be the promotion of an organisation by its staff members but it goes far deeper than that. The concept rests on the idea that our lives are very intertwined digitally; roughly half the world is on the … Continue reading What Is Employee Advocacy?
Mike Orr — November 18, 2016 — November 18, 2016 The world of content has changed dramatically. According to Edelman’s Trust Barometer for 2016 , 2 of the top 3 most-used sources of news and information are peer-influenced media. Brands are responding to this shift by launching employee advocacy (aka employee amplification, social employee, social … Continue reading Parrot on the Menu for Thanksgiving? Rethinking Employee Advocacy
Aditi Prakash — November 15, 2016 Follow @adi199341— November 15, 2016 Since its inception social media has steadily evolved and grown into an indispensable marketing tool. In the last few years, market research organizations have proved time and again that a solid social media marketing presence can show actual impact on a company’s marketing and … Continue reading Building a Powerful Brand with Social Media Employee Advocacy
Sarah Goodall — October 28, 2016 Follow @sarahgoodall— October 28, 2016 For businesses stepping into employee advocacy for the first time, the temptation to command and control the content will be irresistible. After years of telling employees to steer clear of social media at work, letting them share content not authorised by the brand may … Continue reading Turning Employee Advocacy On Its Head
by Tribal ImpactSeptember 17, 2016 In my last post, I listed 19 of the most recognized employee social advocacy tools on the market but watch this space – I’m sure new ones will be added to the list. I’ve been lucky enough to view demonstrations and even use many of the tools first hand. As … Continue reading 7 Smart Employee Advocacy Features That Could Save You Time (& Money)
by Sarah Goodall Follow @sarahgoodallSeptember 16, 2016 You’ve decided employee advocacy is right for your business, you’ve chosen your tool and you’ve identified a pilot group of employees. You’re ready to launch but what guidance should you give your employees before they sign up and start sharing? Whilst the ultimate goal of employee advocacy may … Continue reading 8 Onboarding Topics For Your Employee Advocacy Program
by Jeff Barrett Follow @barrettallAugust 27, 2016 Influencers and Pokemon have a lot in common. Most are trying to catch them, few are clear on how to do it and it can be a very time-consuming process. That’s what happens with anything that’s new. There isn’t a set guideline on how to work with or … Continue reading Employee Advocacy: Tapping Influence Inside Your Own Walls
by Thea PartridgeAugust 21, 2016 There was once a time when companies could only see the negative side of social media and as a result many banned the use of it within company hours. However, in more recent years I have witnessed companies becoming increasingly savvy about how to leverage the potential benefits of their … Continue reading Implementing A Social Media Advocacy Program – How to Guide
by Disha Dinesh Follow @Disha_DeeAugust 16, 2016 What is an employee advocacy program? It is an organized effort at encouraging employees to share curated content on social media. What makes an employee advocacy program powerful? 1. It increases your social media reach by as much as 100-500X2. When your employees share your content, social media … Continue reading Top 5 Social Media Employee Advocacy Platforms to Boost Your Brand’s Reach on Social
