Tag Archives: Adjusted

Lime reports its first fully profitable year on an adjusted basis

  By Lana Tleimat and Jessica Bursztynsky February 21, 2023 Micromobility startup Lime announced Tuesday that it was profitable throughout 2022 on an adjusted EBITDA basis—making it the first micromobility company to post a full profitable year, it said.   The company said it achieved a record $466 million in gross bookings last year, which … Continue reading Lime reports its first fully profitable year on an adjusted basis

Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm

by Larry Kim November 10, 2015November 10, 2015 If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and … Continue reading Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm