Tag Archives: added

Google SGE While Browsing Added To Search Generative Experience

Google SGE While Browsing Added To Search Generative Experience by Laurie Sullivan  @lauriesullivan, August 15, 2023 Google on Tuesday released features for the Search Generative Experience, including browsing, overlays with definitions, the use of color coding with syntax, and other coding improvements for users looking for SGE answers. SGE while browsing aims to help those … Continue reading Google SGE While Browsing Added To Search Generative Experience

Microsoft Added Generative AI After Nadella’s ‘Mind-Blowing’ Experience

Microsoft Added Generative AI After Nadella’s ‘Mind-Blowing’ Experience by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2023 Microsoft Advertising has been working with AI for years, integrating it into Bing and other products, but it wasn’t until CEO Satya Nadella got a glimpse into what OpenAI’s technology could do that it really took off inside … Continue reading Microsoft Added Generative AI After Nadella’s ‘Mind-Blowing’ Experience

CTV added to Kroger’s retail media business

Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV. Chris Wood on September 21, 2022  CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in … Continue reading CTV added to Kroger’s retail media business

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Ama­zon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees