By Liz Farquhar August 30th, 2017 Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about. In addition to worrying about programmatic ad placements, marketers are also up against click fraud issues, which … Continue reading What Can Marketers Do About Ad-Blocking?
The report offers some new insights into what it will take to keep people away from ad blockers. Barry Levine on July 27, 2016 From the IAB report Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking: Where is the data showing … Continue reading Does the IAB’s first ad-blocking study provide the “missing stat”?