Tag Archives: Acting

Acting on Purpose

Dave Brock — May 25, 2020 “Purpose” is a foundational principle for success, yet we pay little attention to it. In times of crisis, purpose and purposefulness is how we navigate risk and uncertainty. Our purpose provides grounding, something that, when challenged, we come back to in trying to figure our path forward. Using Simon … Continue reading Acting on Purpose

Top 5 Tips For Interpreting And Acting On Attribution Reports

With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist Eric Dezendorf has some key tactics for tackling attribution reports. Eric Dezendorf on October 28, 2015   How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign … Continue reading Top 5 Tips For Interpreting And Acting On Attribution Reports